There are two aspects to the search engine
optimization (SEO) of a website: on-page and off-page.
This article will give the a set of guidelines to follow
for on-page seo.
Your website will have one Keyword (or keyword phrase)
which is what the website is all about (and often this is
the target keyword for the index/main page) and then as
many Secondary Keywords as appropriate. You must have a
separate page for every Secondary Keyword. Start with 5
Secondary Keywords, then gradually add a new page each
week to your website, each focusing on a different
Secondary Keyword.
1. Your Title tag must contain your keyword -
that is, the keyword that you are targeting that specific
page to. Do not include such things as your website name
or other irrelevant words such as 'welcome" in your title
tag as this will dilute the value of the tag.
2. You need two sitemaps - an HTML Sitemap for
your visitors to use and an XML Sitemap for the search
engines. Another article will follow shortly about these
two sitemaps specifically.
3. Every page of your website must have relevant,
quality content - that is, the content should supply
the visitor with the details, the information that
brought them to your website. The content should be
between and 500 and 800 words. Judicious use of small
graphics to break up the text is recommended.
4. Keyword Density - many seo authorities will
tell you not to focus on keyword density and they are
correct as quality content is more important. However, if
your page is selling blue metal bolts, and this is your
keyword for that page, if it is not mentioned on the page
the search engine will not be able to categorize your
page; the keyword needs to be there. More importantly, it
needs to be there quite a few times and a recommended
density (number of times) is approximately 5%.
On a page, try to use your Keyword 5 times in every
100 words, and also sprinkle through some of your other
secondary keywords. On each page, ensure your target
keyword is used in these tags: H1, strong, italics and as
regular text. Try to use your keyword in the opening
paragraph twice, at least once in every paragraph, and as
near to the bottom of the page as you can.
5.Every page of your website must have two Meta
tags in the Head section - one for your web page
description < meta name="description"..., and one for
your web page's main and secondary keywords < meta
name="keywords"......
6. Every image on your website must have an associated
Alt tag, and this tag must describe the image
itself and can include content also.
7. Inbound links. One of the many criteria used
to rate your website for relevancy is inbound links.
These are links from other website to yours. It is
important that these other websites use relevant anchor
text when linking to you, for example if you are selling
Blue Metal Bolts then the ideal anchor text another
website would use is "Buy blue metal bolts here". The
ideal links would be embedded in content, for example:
"There are many retailer of blue metal bolts but aware
that the quality of some producers is questionable", and
within that sentence the 'blue metal bolts' would be the
anchor text, linked to your website. Your website needs
as many inbound links as it can get, and it is the Anchor
Text that plays a big part in the search engine assessing
the value of the link.
8.Do not try to build a website with many pages in a
short time; the search engines see the steady growth of a
website (content and number of pages) as good. Focus on
providing your visitors with the information they
searched for.
9. Your main page does not have to be your landing
page - every page on your website is a landing page, for
its particular keyword, and every page needs seo
focus.
